Client: Jennie L. Backstrom
Project: Brand Package
Collateral: Brand Assessment: Brand Promise, Personality, Positioning, and Messaging; Logo and Style Guide

As a small-business owner and entrepreneur in a saturated market, Jennie Backstrom sought to expand her brand reputation and recognition within her local community to grow her client base and course offerings. She contracted with me to create a brand package that better reflected her vision, personality, and legitimacy within her industry.

After an extensive competitor analysis and brand assessment, I developed a Brand Package including a Brand Promise, Personality, Positioning, Messaging, Logo, and Style Guide specific to Jennie’s flourishing business.

Brand Promise:
Jennie Backstrom, a living example of the ability to build an authentic lifestyle and business, provides guidance in creating a sustainable, entrepreneurial lifestyle and mindset through the tools of essential oils, yoga and movement, meditation and empowerment.

Brand Personality:
Fun
Energetic
Professional
Approachable
Empowering
Inspirational

Brand Positioning:
Holistic Wellness Expert who empowers and guides those looking for opportunities to design their lives, live their passion, and create a more centered and fulfilled life through intention and awareness.

Additional Messaging:

• You don't have to be stuck in the blueprint that you were born with. Live an empowered life.

• Live a Whole-Hearted Life. Commit to being a LifeLong Learner. Invest in Yourself.

• Importance of sharing your story and your truth with those around you and the world.

• Adjust and Finesse every aspect of your life: physically, spiritually, emotionally, financially - stop at nothing to find the best version of you. Be actively engaged at becoming a better parent, a better spouse, and a better friend. 

• No one has your exact skillset, talent, and strength and no one else can do what you can do. You are the greatest asset you have. 

• Consistently connect with others and make simple sustainable changes every day that will pave the way for greater good.

This critical exploratory work then defined the artistic approach of a distinct mark that fused the many facets of her brand and business philosophy including yoga, essential oils, and Jennie’s incorporation of music into her practice.