Everyday Robots

Client: Worcester Polytechnic Institute
Project: User Experience, User Interface Design
Collateral: Responsive Microsite
Platform: Wordpress

The Everyday Robots microsite was designed and created as the focal point of WPI's promotional campaign surrounding their team's participation in the Defense Advanced Research Projects Agency Robotics Challenge Trials. The competition pitted 17 robotics teams from around the world against each other with an eye toward paving the way for humanoid robots that can help respond to man-made and natural disasters.

The content of the microsite promoted not only WPI's research with the ATLAS humanoid robot designed and built by Boston Dynamics, but also many robotics applications and research initiatives built or conducted on campus such as robotic home health care companions, artificial intelligence, economic development, and STEM education.

Since its launch, this one-page responsive microsite design template has proved so popular and versatile that it has been adapted to email marketing landing page campaigns, event promotions, campaign page templates in WPI's Drupal platform, pop-up banners for trade shows and conferences, and direct mail print collateral among many other applications.

Award: 
2014 Publicity Club of New England Bell Ringer Awards
Bronze Bell - Creative Media Campaign